"Every Door Direct Mail®" (EDDM®) is a direct mail marketing service offered by the United States Postal Service (USPS) that allows businesses and organizations to send targeted mailings to specific geographic areas without the need for specific addresses or mailing lists. It is a cost-effective way to reach a broad local audience and is particularly popular among small businesses and local advertisers.
Here are some key points about Every Door Direct Mail (EDDM®):
1. **Geographic Targeting**: EDDM® enables businesses to select specific neighborhoods, ZIP codes, or mail carrier routes to target with their mailings. This makes it ideal for local businesses looking to reach nearby residents and potential customers.
2. **No Need for Mailing Lists**: Unlike traditional direct mail campaigns that require a mailing list with recipient addresses, EDDM® does not require you to purchase or maintain a list of individual addresses. Instead, you specify the target area, and the USPS delivers your mailer to every address within that area.
3. **Cost-Effective**: EDDM® can be more cost-effective than traditional direct mail because you don't need to purchase mailing lists or individual postage for each piece. The USPS offers reduced postage rates for EDDM® mailings, making it an affordable option for local businesses.
4. **Variety of Mailer Sizes**: EDDM® allows you to choose from various mailer sizes, including postcards, flyers, and brochures. The USPS provides guidelines and templates for designing EDDM® mailers to ensure they meet postal regulations.
5. **Local Marketing**: It's an excellent tool for local marketing initiatives. Businesses can promote events, offers, grand openings, or general branding to residents in their immediate vicinity.
6. **Easy to Use**: The USPS provides online tools and resources to help businesses plan and execute EDDM® campaigns. These tools assist with selecting target areas, designing mailers, and calculating postage costs.
7. **Bulk Mail Handling**: EDDM® mailings are prepared in bulk, which streamlines the process. This means that businesses can save time and effort compared to individually addressing and stamping each piece.
8. **Tracking and Reporting**: Some EDDM® services offer tracking and reporting features that allow businesses to monitor the delivery and response rates of their mailings.
9. **Compliance and Regulations**: While EDDM® offers advantages, businesses must adhere to USPS regulations and guidelines to ensure their mailings qualify for EDDM® rates and service. This includes meeting size and format requirements and ensuring proper labeling.
10. **Measuring ROI**: Like any marketing campaign, it's important to measure the return on investment (ROI) for EDDM® efforts. Tracking responses and conversions can help businesses assess the effectiveness of their campaigns.
Every Door Direct Mail® can be a valuable tool for businesses seeking to target local audiences with their marketing messages. It's especially useful for businesses that rely on foot traffic or local customers and want to maximize their marketing budget by reaching a wide but geographically focused audience.Reach all your potential customers in any area without a list, and save money on postage in the process! Every Door Direct Mail (EDDM) from the U.S. Postal Service®(USPS) allows you to target specific geographic areas for deep local coverage, with discounted mailing rates.
It’s a great solution when your marketing message has broad appeal to your local market. Dentists, restaurant, auto repair shops, pizza parlors, chiropractors – any business that deals with a wide range of customers from a certain area can benefit from this geographically targeted approach to marketing
Use the EDDM® Online Tool to search for neighborhoods where your customers live. Then, use the filters to target customers by specific demographics such as age, household size, and income.
EDDM doesn’t require specific names and mailing addresses, and that means you can get your message to an entire geographic area without a mailing list. And because the Post Office doesn’t need to sort it by name and address, you can save big on your postage rates. Think about the ways you could use this in your local market:
While EDDM is a great tool, there are some specifics you need to know to make the most of it. Working with the right creative marketing professionals to help strategize and design your piece, then print it and mail it, means hassle-free campaigns for your organization or business. You won’t have to worry about a thing.